I saw this article today on our much loved Facebook group 'sounds like late stage capitalism but okay' and I really really loved it. If you've ever ventured onto the minimalist YouTube community as I unfortunately have, you will see for yourselves how sanctimonious and privileged this lifestyle can come across as.
~~~http://thefinancialdiet.com/minimalism-just-another-boring-product-wealthy-people-can-buy/~~~
This article perfectly surmises why the minimalist aesthetic embodies a new form of consumption rather than rejecting it as it states it does. It is not a coincidence that minimalist fashion or home decor comes with a hefty price tag. It is merely another choice the middle class have. It does not mention those who are forced into minimalism because of economic reasons. Its. just. so. gross. when. you. think. about. it!!!!!!!!!!
It also reminds me of another article I read recently (although I cannot find the article at the minute, I'll leave it in the comments if I succeed later on) about the soaring interest in kitsch culture and accumulation of 'things' being a result of more and more people living in rented accommodation and wanting to personalise their environment but being unable to actually decorate their homes.
I think the dichotomy in these two forms of consumption are really interesting and although this is not strictly related to our project, I think it does serve to show just how aligned consumption and personal identity are.
That's all from me for now xoxo
Ostensibly, I would think that minimalism is a means of backlash against capitalism, in order have and purchase a minimal amount of goods yet sustain and live happily. In relation to fashion and style, I would first assume that it would be dress without logos or brands; to not be a walking advert for somebody else's profit.
ReplyDeleteHowever, like so many things, it would appear it has been hijacked by consumerism and capitalism to sell more products and keep the profits churning.
I feel this is perhaps why artistically creating ones own clothing is brilliant. It is the best way of minimally consuming whilst crafting a most personal identity and aesthetic.
Perhaps this is the key to comfort and happiness? To have control and autonomy over ones life without having to buy and work for others and their external preferences?