So Lucy and I just met to go over the initial story board for our anti-vert. She showed me what she has been working on so far with the footage we have already sourced and its looking good! We agreed that now we have some initial footage to work with its a good idea to clarify the message, structure and imagery we wish to use that best coveys what we have been working on. As it currently looks a little like a critique of celebrity culture witch is relevant but needs more variety. The song Lucy has been working with provides a good structure as is (broadly speaking) all happy days at the start, descends into chaos, then emerges again - ( i dont think ive listend to the song all the way to the end but is 4 mins long so will need to edit)



Motifs for anti-vert 
we thought that using similar themes of images in the different stages will be a good way of opening spaces for critiquing the comodifyed happiness we've been talking about

- Mattresses = initially showing gleaming bed adverts then later cutting in images of discarded         mattresses on the streets

- Celebrity fandom = this is something we seemed to have all ready picked up a lot of content for so initially showing all the happy excited faces then later showing

- Holidays = initially showing the sun soaked smily adverts then later depictions of climate change/ pollution to highlight our critique of the expense of happiness

- healthy life style pics = initially women laughing at salads and exercising

- Adverts  = the most obvious one!! showing some old school nuclear family fifties fun and using the modern using deep emotions to sell things like cars ect

- please can peeps sugest more motifs! I think visually playing with similar concepts to show deeper critiques will create an understandable and impacting narrative 



Structure for anti-vert 

1 Happy days/ perfect consumption 
- this could be seen as a kinda documentation of how things are before we critique
eg - mattress adverts, happy fans, jolly hollidays, laughing at salads, adverts

2 descends into chaos / consumption consequence 
- this could be wear we start to disrupt the mentioned above happy narrative by showing unsettling images
eg - discarded matresses, fainting crying fans, pollution from planes, sinister laughing at salad type pics, creepy ads
   - also where we can put the footage of London riots ect for impact

3 emerges again 
- this is the part where we can make our message a bit more complex by using supposedly nutural images begging the question of how everyday life facilitates the above critiques
- this section deffers needs developing please can everyone have a think about this

4 our message 
- we don't buy it!
- prehaps we could draw a little logo for this phrase and incorporate it into pen raged



TO DO LIST
- think of more motifes that fit our critique and find footage
- develop section 3 of the anti-vert
- discuss our plans for audio - do we think some kind of narration will help or make it too obvious
- work on the we dont buy it tag line and how were gunna present it


lots a love xxx