Hey guys, great to get moving with this last night.
Lets make an advert embracing discomfort. Capitalism doesn't like patience. Capitalism wants us to feel uncomfortable so we buy comfort.
For the tone of this advert our inspo is this classic Guinness ad
The intensity of the sound (and silence) coupled with bold visuals and a strong message with intent. SO CLEVER. We can do that, right?!
It's about using the methods of advertising to sell not buying. To create a market for not needing to buy. OR/AND promoting the worth in discomfort, working against the commodification of comfort.
Here is the style of video we decided to go with. Stock footage edited together with videos that embody our rationale, along with footage we take. My flat mate Nicole has done lots of this so can help us. She also has editing software on her comp.
We also have Henrys remix of Natasha Beddingfield to play with. Never forget that.
What we need to do now is all write some dialogue that we might want to go over the ad. And think of the kind of images we could use.
LC X
Yes Luce! Thanks for writing up last night's stuff. Looks good! Also we were thinking about doing surveys/interviews.. Not too add too much to our plates, advert dialogue and work is number one, but doing a couple interviews wouldn't need to be too big a deal and might be really insightful and inspiring
ReplyDeleteThanks, Lucy!
ReplyDeleteThe advert is a brilliant idea- looking forward to getting onto actually making it (Sooner the better).
We can really go for it! Our own high-res images/videos and stock images/videos will make it look so professional.
A time-lapse of somewhere busy in London would be brilliant. The place where so many people are rushing about trying to find their own comfort. A multitude of discomforted people in the heart of the country.
Love the juxtaposition of the intense, high-octane music, followed by silence whilst the images continue. We need to think about what we will have when the silence suddenly occurs. Text here will be useful, in order to resonate the idea we're conveying.
Interviews with people also sounds brilliant! To obtain the views of people who aren't a part of this group, part of the everyday world will be brilliant! We should interview our friends, relatives, colleagues, professors and most importantly random people not the street. All races, all creeds, all religions, all different factions of people we can get. People who seem uber-comforted, and people who seem uber-discomforted.
Let's start the dialogue soon!